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How to write SEO-optimized text in 2023
Amodern SEO-optimized article is written for the benefit of the reader. With the advent of a new algorithm in March 2017, sites with overpopulated and unhelpful texts get banned from the search engines.
https://fireseo.ru/blog/chto-takoe-klyuchevye-slova-i-kak-ix-sobirat/#kak-vliyayut-klyuchevye-slova-na-prodvizhenie-resursa
Content:
- How to write SEO-optimized texts
- Technical parameters of SEO-optimized text
- The use of SEO texts depending on the format of placement
- Basic rules for SEO texts in 2023
Optimization began to build on people’s needs, rather than focusing on search engines and their gaps in algorithms. Generated nonsense with inclusions of keywords would quickly make a “Baden-Baden” mess.
How to write SEO-texts correctly
W
ith each passing day, search engine crawlers are getting better at recognizing useful material. Its quality, semantic uniqueness, as well as behavioral factors are taken into account.
Ideally, if the writer is an expert or if he consults the copywriter. It is such materials turn out to be the most useful. However, without the use of keywords such content will remain on the margins of the Internet.
In order for the article to be promoted, it should cover the user query as much as possible. How to write SEO-text under this criterion? First, you need to collect the main keywords using Yandex Wordstat.
In addition to keywords, you need LSI-words. They reflect the specificity of the topic, its expertise, and help search engines to better understand what it’s about. For example, if LSI-text about conditioners mentions “apply”, “rinse”, “minutes”, “silky”, the robot understands that they mean conditioner for hair, not for home.
How to collect LSI words:
Auseful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.How to collect LSI words:
- Go to a search engine and type in the query of interest. Yandex or Google will show drop-down prompts. Also at the bottom of the search you can see the block “Together with [xxx] are looking for” – from there you can also take information.Is the channel sustainable and affordable within my company’s marketing budget?
- Analyze the sites in the top 5 or top 10. Do SEO analysis of competitors’ texts to find keywords, their frequency, evenness of distribution.
- Analyze with the help of services. This can be done with MegaIndex, Pixel Tools, Just-Magic Watercolor. The last two are paid.
- Using parsing. For example, through the services of Arsenkin. The tool “Parsing Yandex highlights and collecting thematic words” collects a large number of LSI words. And “Parsing H1-H6 tags by competitors from the top 10” helps to see the logic and structure of texts from competitor sites, the use of keys in titles and subheadings.
- The service LSI Graph / LSI Keyword Generator. Suitable for high-frequency queries.
Running a business? Be sure to try our Telegram bot, which writes texts using Artificial Intelligence. The bot takes into account all the latest trends in writing only quality articles
Technical parameters of SEO-optimized text
Uniqueness
Ideally, of course, 100%. But in practice, 90-95% is enough, and in some niches (law, medicine, scientific publications) 80% is enough for promotion.
To check the uniqueness of SEO text, you can use online services:
Sometimes 100% uniqueness can even be detrimental. For example, the author has edited a couple of sources, added “water” and synonyms (for example, not blood, but red liquid). The search engine will understand that there is no semantic uniqueness in this article and will not rank it highly.
Uniqueness is sometimes not needed. For example, in product cards. If there are hundreds of positions in the online store, it makes no sense to rearrange the words and change them for synonyms to get a unique description. Much more important are quality product images, a complete list of features, and the presence of reviews. The description can also be taken from the manufacturer’s site.
Optimization began to build on people’s needs, rather than focusing on search engines and their gaps in algorithms. Generated nonsense with inclusions of keywords would quickly make a “Baden-Baden” mess.
Spamming and nauseating SEO text
Bigrams and trigrams (a combination of two and three words) with very high repetition tell the search engine that the text has been manipulated. This leads to a downgrade and often to a filter, especially if commercial queries are repeated. A safe parameter is considered to be spamming up to 60% (but better up to 50-53%) according to text.ru.
If the article is checked by advego, you can stick to the following indicators:
classical nausea – 3-4%
Academic nausea – 3-9%.
As for the density of a single word, it is no more than 4%.
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Search algorithms aim for high semantic uniqueness. Texts stuffed with stop words are not useful for readers, so they rank poorly.
When the crawler crawls the article, it does not take into account stop words, so as not to clutter the index database. Material stuffed with empty words looks scarce and less useful in the eyes of the search engine.
Check the water in the SEO-text can be service advego, according to which 60-63% is considered normal.
Keywords
Keywords should not be written in an unnatural form. For example, for the phrase “plastic windows to buy Moscow” the page will quickly fall under the filter.
In 2023, you can keywords:
- Dilute with other words, prepositions.
- Change the endings and rearrange the phrase.
- Combine short keywords into one long keyword.
Key phrases may not be used in the first sentence or even a paragraph. What matters is their presence. But it is worth sticking to the frequency of 1 query per 500-700 characters.
Do not use the main key in the title H1. The searcher considers it spam. Also, commercial queries (with the words buy, price, cost) should not be used directly.
Volume
To calculate the required volume, you can go through your competitors. It is enough to look at 5-7 links to estimate the required number of characters, as well as the permissible nausea and spamming.
Important parameters for informational articles
This is where the disclosure of the topic plays a big role. The search engine thinks so: it finds only a small number of phrases that are in its database for this query. This means that the article was written by someone who does not know the specifics and terminology. The robot will consider such material to be of little use.
Commercial texts
Information requests should be avoided here. The article should clearly describe what this or that section on the site is for.
In selling SEO-text you should not write the history of the origin of the product, abstract phrases and copy the advantages of competitors. Materials should be created with a link to a specific company or product.
You can clean the selling text from the garbage with the help of “Glavred”. It will highlight empty words, as well as advertising stamps and statements without evidence. A score above 7.5 on this service is considered normal.
Formatting
Since search engines in the ranking of pages focused on behavioral factors, the ease of reading the text plays an important role.
To make it easy for users to read the material, it should:
- Be divided into small paragraphs (ideally 3-4 sentences).
- Contain sentences of different lengths to avoid monotony.
- Be divided by headings and subheadings.
- Include tables, charts, pictures.
Have an interesting, uncluttered introduction.
You should be careful with the emphasis tags (strong, em), i.e. bold and italics. The keys do not need to be highlighted, so as not to impose sanctions. Emphasis can be placed on the blocks of meaning that need to attract the reader’s attention.
Use of SEO-texts depending on the format of placement
For the home page
Here it is not necessary to write text yarns. It is important to show the essence: the main advantages of the company, new products, advantageous offers. Content should be divided into blocks, so that the user can quickly scan the page with his/her eyes and find what he/she needs.
For a blog
The quality of the material is extremely important here. It should be large and expert articles that fully disclose the topic and have rich semantics.
For an online store category.
They use small texts with 1-2 keys. You can add links to articles from the blog, so that the reader can read in detail the features of the product or service.
Basic rules for SEO texts in 2023
Once again, here are brief characteristics of good optimized material:
- The article should be interesting for the reader: give new knowledge, help choose a product or introduce the company.
- There are 1-2 natural keys for every 500-700 characters.
Indicators of nausea and aqueousness do not exceed the recommended values (to conduct semantic analysis of seo-text is more convenient on advego.com). - Informational texts are voluminous, contain enough words describing the topic.
The material is divided into paragraphs, consists of short and long sentences, has lists and visual content.
Every 3-7 paragraphs are separated by H2 subheadings. - Heading H1 does not contain the main key phrases, attracts attention and reflects the essence of the article.
Proper SEO text is no longer a set of key phrases. Thanks to the fact that search engines are “sinking” for quality, copywriting has reached a new level. Gradually, the Internet is being cleared of junk text. Businesses are turning around to face the customer and starting to take a human approach to content. Both site owners and visitors benefit from this.
